The cornerstone of our methodology
After researching and identifying attainable goals for your fertility practice, the next step in our Fertility Marketing System is to create a blueprint that bridges the gap between ambition and achievement. The Fertility Marketing Blueprint lays the groundwork for successful implementation and execution of the marketing tactics needed to meet your newly established goals. With your Blueprint complete, you and your team can move forward with confidence, focus and a unified purpose.
The Fertility Marketing Blueprint is divided into five distinctive parts:
Business Overview: An in-depth examination of your operations, marketing and position in the marketplace. We provide context to our analysis using industry trends to help better illustrate the current state and trajectory of your practice.
Audience: An exploration of your target audience: their communication style, socioeconomic status, methods for gathering information and making decisions and more. The personas we create help inform messaging and channel strategy for your marketing efforts.
Brand: A comprehensive documentation of your brand guidelines, along with input on how your brand can be enhanced to better connect with today’s infertility patient.
Patient and Marketing Pillars: An indispensable analysis of performance across your different services and marketing efforts. From this analysis comes benchmarks and goals for your new-patient-acquisition efforts along with the marketing budget needed to be successful.
Priorities & Next Steps: A plan of action that is focused on the tactics that will give you the greatest return in the shortest amount of time.
Upon completion, your Blueprint will be presented by the Fertility Bridge team. At this point we can answer any questions you have and discuss our findings in as much detail as you wish. Following this presentation we provide a digital copy.
Need help with marketing execution? Fertility Bridge can help you in a number of different ways: launch and manage campaigns across digital channels like Google Ads and Facebook, train your internal staff to help with execution or meet with your current marketing vendors to help them understand and execute against our goals. Learn about our marketing execution services.