We brought all of these fertility practices together. Now what?

If you’re an executive at one of the world’s twelve largest fertility networks, it’s likely that you’ve discovered one of these challenges in the last six years or are discovering them now.

1. Our investors require a timely return on their investment, but we have to improve the standard of care for our patients.

2. We have many different practices with different identities, how do we build cohesive brand equity?

3. What best practices do we need to scale across all of our groups?

4. Our network is focused on multi-million dollar technology projects, which means the the million dollar problems are falling through the cracks…and they’re adding up.

5. The physicians and staff have gone through a lot of change recently and we need to keep up morale to ensure turnover doesn’t increase.

6. Patient drop off is occurring after the initial consult even for patients that would benefit from treatment.

7. Patients are canceling appointments with little to zero notice, and it seems to be increasing.

Large fertility networks often have a Chief Marketing Officer and marketing departments, but they have a lot of ground to cover and they need strategies to solve their problems quickly. They sometimes have agencies of record that are skilled at marketing execution, but need specific knowledge of the fertility field to be more strategically effective. This is why we built a firm, exclusively devoted to the business development of fertility centers and businesses that serve the fertility field. We draw from our cumulative 20+ years of fertility expertise using strategic consultancy, digital media, workflow improvement, and concierge level service to help:

1. Increase the attractiveness and value of your practice to potential investors and physician partners

2. Increase the % of patients that convert from consult to treatment

3. Unify and transform your brand

Here’s How We’ve Helped Other Fertility Centers like Yours

How does the Fertility Bridge Methodology help FERTILITY NETWORKS AND LARGE FERTILITY PARTNERSHIPS?

In our diagnosis, (the Goal and Competitive Diagnostic), we determine which treatment plan (Fertility Marketing Blueprint) you need. You may need a complete Blueprint, but most fertility networks and multi-lab groups need one of the following strategies:

1. Specific practice/region 

2. IVF Conversion

3. New Patient High Growth

4. Brand Unity

5. Egg Freezing

6. Third Party

Shall we begin?

NOTE: If you are not the executive or principal of a company or institution that serves the field of fertility, and are not open to growth and change, please do not proceed. We only work with a limited number of clients per quarter. If we feel that you are not a good fit at this time, we will put you on our waitlist for future consideration.