Summiting Mountains [] Embryologists are the unsung heroes of egg banking

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Embryologists are the unsung heroes of egg banking
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Lynn Mason’s journey from emancipated youth to Wall Street banker to CEO of IVI RMA is a climb that took personal and professional grit, and highlights her commitment to increasing access to healthcare using her collaborative and empathetic leadership.

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The views and opinions expressed in this article do not necessarily represent the views of the Advertiser or of Inside Reproductive Health.

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BY TARA BELLUCCI

Lynn Mason’s journey from an investment banker on Wall Street to the helm of IVI RMA is marked by a commitment to healthcare accessibility. When the largest reproductive medicine group in the world chose Mason, a relative unknown in the fertility space, to run their North American operations in November 2023, some may have been left scratching their heads. 

But Mason's career trajectory is filled with experiences that shaped her into a dynamic leader. Growing up in North Carolina, She was encouraged by her parents, neither of whom attended college, to pursue higher education. Her interest in business led her to Wall Street, where she spent six years in investment banking. This period allowed her to observe and learn from those at the pinnacle. "I got to see a whole bunch of different companies and how leaders operate," she says. "I got to truly sit in the seat of a learner with some of the biggest and best companies in the world."

Her experiences on Wall Street ignited a desire to transition to a more hands-on role within a company. She pursued an MBA and was inspired by Kent Thiry, chairman and CEO of DaVita, to consider a career in healthcare. "From that day forward, I've been in love with healthcare and what I can do to first expand access to care," she explains.

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"From that day forward, I've been in love with healthcare and what I can do to first expand access to care”

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Emancipated youth to top exec 

Mason’s personal life also played a significant role in her career choices. She became an emancipated youth at age 15, and the challenges she faced during this period shaped her priorities. "Access to education, access to healthcare, and access to nutrition were always on my mind," she shares. Her commitment to these areas is evident in her career moves, which include senior care (ChenMed), dialysis and kidney care (DaVita), and behavioral and mental health (Broadstep Behavioral Health).

She says her transition to the fertility industry was personal. "I have a sister who has not been able to carry a child to full term, two aunts who could not have children, and a mother who somehow had four children with one ovary," she reveals. This connection fuels her passion for ensuring that everyone has the opportunity to build a family. "I want to make sure that anyone who wants to build their family and is having a challenge or who wants to build a family on their own terms has that ability."

Mason joined IVI RMA right as the company was closing a deal to acquire Eugin’s North American assets, including Boston IVF and TRIO. The timing is coincidental, the company says, and Mason wasn’t involved in the negotiations, but was hired based on her “proven track record of scaling businesses and leading teams to develop innovative programs that provide patients with better access to quality care.”

Going forward, it’s Mason’s job to set a new vision and future for IVI RMA North America, focused on leveraging the key strengths shared by its brands — research, innovation, and patient-centered care. 

Mason chaired the NC Triangle American Hearth Association’s 2022 Go Red for Women event, one of her many philanthropic pursuits.

Leading with empathy

Mason’s leadership style is heavily influenced by her experiences at DaVita, where she learned the importance of leading with empathy. Her facility administrators were nearly all nurses, and they had some questions as to what a former investment banker had to bring to the table. One nicknamed her “Fancy Pants MBA.” 

"We constantly talked about [how] to lead with our head, our heart, and our hands," she says, “and I was doing a lot of head work and hands work with these ladies.” A turning point came when she offered a hug to a frustrated team member instead of advice, which helped her realize the importance of showing care and empathy as a leader.

“We are here to be in service to patients. And as leaders, we're here to be in service to the people who do the patient care so they can do it well,” she says. “I walk into the room wanting teammates to understand I care about the work that we do first.”

Her tenure during the beginning of the COVID-19 pandemic was another significant challenge. Mason had just taken on her first CEO role at Broadstep when the pandemic hit. "To lead through a crisis—and it really felt like a crisis for everyone and us in particular," as it was a residential care facility, she recalls. Her approach was to provide stability and solutions, showing her team that she cared deeply about their well-being and the organization’s needs.

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“At Asian Egg Bank, we believe our embryologists’ expertise not only enhance the outcomes of egg banking, but also provide a vital role and the human touch that machines alone cannot replicate.”

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She emphasizes the importance of having a diverse team (if you’re not careful, “it’s easy for all of us to hire replicas of ourselves,” she says) with complementary skills and aligning them with the organization's mission and values. "I want to hire a bunch of my successors. I want people on the team who are not only subject matter experts in what they do, but are willing to engage with each other," she states. 

IVI RMA COO Iris Gonzalez worked with Mason at ChenMed, and left her 10-year stint at the company for the chance to work with her again. “The rising tide raises all ships, she's the tide,” Gonzalez says. “She knows how to observe and contemplate, ‘what are an industry's needs, what are then an organization's needs, where is my team today?’”

Mason hiking Mt. Kilimanjaro in 2022, where she carried the flag for the American Heart Association.

Climbing mountains

Mason not only climbs corporate ladders, she climbs literal mountains. She participates in Align’s Mountains and Marathons leadership immersion programs, with six months of virtual holistic leadership training. And then you climb a mountain. 

“By the time we got to Tanzania, I felt like I had already climbed my mountain. And now I just needed to physically do it,” she recalls. “I was one of the oldest people who was in this group and I felt like I had something to prove.”

The 20,000-foot climb offered her some parallels. “Healthcare is a challenging industry. Our space is highly scientifically complex,” she says. “That's okay because we can do hard things.That's what that mountain represented for me.” She hopes to get to Everest base camp one day—”we’ll see if I have this same perspective.”

Clinical and business collaboration

Under Mason’s leadership, IVI RMA aims to stay at the forefront of scientific and clinical innovations while expanding access to fertility care. "Our outcomes are the best in the nation, and that's not by our numbers; that's by health plan numbers," she proudly shares, referencing Society for Assisted Reproductive Technologies (SART) data on live births per new patient nationally compared to RMA locations. 

In her work and her board positions at ConvenientMD and Accanto, she sees that many segments of healthcare share the same issues. “We're actually moving a healthcare system inside of the United States to be better, no matter the lane of healthcare that it's in.” 

Dr. Thomas Molinaro, IVI RMA’s Chief Medical Officer, agrees. Molinaro has been impressed by Mason’s knowledge of the inner workings of the US healthcare system, something he on the clinical side doesn’t always have. But more importantly, “she understands scale. She understands how to take the best of what we do and bottle it and how we're going to use that across the entire network,” he says. “There’s been a more thoughtful process about growth, about expansion, about standardization, and that's been really great for us.” 

Molinaro notes the dyad partnership as an example of a new process Mason has introduced. Something Mason first saw in action at ChenMed, it features important collaboration between business and clinical operations. “Far too long have these sides been seen as in opposition,” but she “watched the two brothers Chen operate beautifully.” Molinaro says it “lets us have open and honest conversations” about the common goals between clinical and operational staff. “It's been really helpful for me to have her taking the lead on the business and operations side. I can focus on what I do best, which is taking care of patients.”

A global and tech-forward future

IVI RMA has a large and expansive network, at home and abroad. “Being across 15-plus countries, we're having discussions unlike anyone else in this space around the best scientific research coming out of various countries." It also helps patients get care wherever they are. "I received a message last week from my colleague in Spain about a patient from another country who needed help in the US. In less than 24 hours we had her set up," she shares.

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“We are here to be in service to patients. And as leaders, we're here to be in service to the people who do the patient care so they can do it well.”

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Mason not only champions technological innovation like AI, but using that technology to  eventually provide around the clock care. "We don't want patients to be without the answers at the moment that they want an answer. If there is a question at 2 in the morning, that person is owed an answer at 2 in the morning." While IVI RMA works to make that happen, a current example of AI integration is Boston IVF’s partnership with Alife. The first-in-the-country program they are piloting uses AI to optimize IVF medication, and helps clinicians retrieve the optimal number of eggs for each patient and reduce overall medication costs.

Mason is committed to ensuring that everyone has access to fertility care, regardless of their financial situation. "We need to make families like that possible. We need to make all kinds of families possible," she says. And she offers this advice for other fertility leaders: "Spend a lot of time with patients. Especially for those of us who are leaders in this space and have not been patients. Walk through their journey."

Lynn Mason's path from Wall Street to fertility has been a mountain of its own. Her leadership, characterized by empathy, collaboration, and innovation, is now at the top of IVI RMA North America.

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The advertiser does not have full editorial control over the content of the article above. As a brought-to-you-by sponsor of IRH In Scope, the advertiser only has editorial control over what is mentioned about their company. Inside Reproductive Health maintains full editorial independence over the remainder of the article. The views and opinions expressed in this article do not necessarily represent the views of the Advertiser or of Inside Reproductive Health.

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EMBRYOLOGISTS ARE THE UNSUNG HEROES OF EGG BANKING

BY: KATHRYN WOZNIAK, SENIOR EMBRYOLOGIST & LEAD CRYOBIOLOGIST AT ASIAN EGG BANK

In the intricate world of egg banking, embryologists are often the unsung heroes, playing a crucial role in ensuring the success of this delicate process. As reproductive technologies advance, the importance of skilled embryologists becomes even more apparent especially as they help push the field forward. At Asian Egg Bank, we believe our embryologists’ expertise not only enhance the outcomes of egg banking, but also provide a vital role and the human touch that machines alone cannot replicate.

With a unique combination of scientific knowledge and technical proficiencies, embryologists have a skill set that is indispensable. From the moment eggs are retrieved, embryologists meticulously handle them, ensuring optimal conditions for freezing, storage, and eventual use in fertility treatments. This role requires not only precision but also a deep understanding of the biological nuances involved.

One of the key aspects of egg banking is the vitrification process, where eggs are frozen at ultra-low temperatures to preserve them for future use. Two steps make this process particularly challenging: the timing in the equilibration and vitrification solutions, and the loading of oocytes onto the freezing device. The amount of media used in loading is crucial as well; too much or too little media can drastically alter the freezing rate, impacting the survival of the eggs. Embryologists manage this difficult task with a steady hand and expertise.

Embryologists oversee another vital step: the warming process, where the temperature of the thawing solution and the initial placement of the frozen device are critical. Any deviation from the precise protocol can compromise the eggs, highlighting the need for an experienced embryologist to oversee this process. Without an embryologist’s expertise, the success rates of egg banking would be significantly lower.

While the freezing and thawing processes are the most recognized roles of embryologists, their influence extends far beyond these steps.

Embryologists at Asian Egg Bank work closely with other specialists to develop and refine lab protocols, ensuring that every aspect of the egg banking process meets the highest standards. They also collaborate with partner clinics, providing hands-on training and technical support to ensure the successful warming and use of frozen eggs.

This collaboration is a cornerstone of the success at Asian Egg Bank, where embryologists are not just technicians, but integral members of a multidisciplinary team. Their involvement in quality assurance and outcome meetings ensures that any necessary adjustments are made to continuously improve the egg banking process.

At Asian Egg Bank, the success of the egg banking process is a testament to the collaborative efforts between embryologists and other professionals. By staying at the forefront of research and technology, and by actively contributing to scientific advancements, the embryologists at AEB are helping to push the boundaries of what’s possible in the field of fertility preservation.

Discover how Asian Egg Bank’s embryologists are leading the industry. Visit asianeggbank.com/for-professionals to learn more.

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The above News Digest Story is paid featured content. The advertiser has had editorial input and control over its creation. However, the views and opinions expressed in this article do not necessarily represent the views of Inside Reproductive Health. The sponsorship of this content does not imply an endorsement by Inside Reproductive Health.

Dr. Rob Kiltz's struggles, triumphs and vision [] The doctor fixing healthcare's information crisis eyes the fertility sector

Also in this issue:
The Digital Doctor: How Dr. C. Anthony Jones is Fixing Healthcare’s Information Crisis
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Dr. Robert Kiltz, founder of CNY Fertility and avid potter, blends Western medicine and holistic practices–with a side of steak–in his quest to make fertility more accessible and affordable.

By Tara Bellucci

In the world of fertility medicine, where treatments often come with hefty price tags, Dr. Robert Kiltz stands out for making fertility care accessible and affordable. As the founder and director of CNY Fertility, Kiltz has disrupted the delivery of reproductive medicine by integrating holistic practices with traditional treatments, all while keeping costs manageable for his patients. His journey from a struggling student to a pioneering fertility specialist is marked by a pursuit of innovation and inclusivity.

Youthful struggles

Today, his life in central New York is very different from his early years growing up in Los Angeles. The author of multiple books, including The Fertile Feast: Dr. Kiltz’s Essential Guide to a Keto Way of Life, started off as a struggling student that couldn’t read. “I couldn’t read, until I had to. I was kicked out of school…I didn’t get into medical school the first time,” he says. “These experiences made me resilient.”

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“Healing isn’t just strictly with shots, pills, and surgeries.”

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And those weren’t the only challenges of his youth. “I was arrested in a gang,” he shares. But a young Rob Kiltz found pottery, an outlet for stress and anxiety that he’s kept up to this day. “I bought a potter's wheel in high school. I still have it. And it's always a place to go when I need to.” Over his 55-plus years as an accomplished artist and potter, he’s created everything from tea sets to large platters, though his favorite thing to make are cups which at one point he even sold on Etsy. “Pottery is something pretty amazing in that you take mud and it forms into something,” he muses. “It’s a place for me to de-stress, refocus, and clear my mind.”​​

Flying is another of Kiltz’s passions. Having become a pilot 12 years ago, he finds parallels between aviation and his medical practice. “In the operating room, if you’ve got a bleeder, you just put pressure on it, take a breath, and then move forward,” he explains. “Our breath is so powerful.”​​ This ability to stay calm under pressure is a trait he values highly, whether navigating the skies or performing delicate medical procedures.

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“Clinicians frequently overestimate patients' understanding and recall of instructions, while patients, even when confused, hesitate to admit their lack of comprehension.”

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Helping vs. hurting

Stress management is something he also looks to provide to his patients. “[Western] medicine can be very stressful,” Kiltz admits. “We go into a health practice to help people, but we often find that it doesn’t work, and sometimes it hurts people.”​​ This realization has driven Kiltz to explore alternative therapies, including acupuncture, massage, meditation, and yoga. He believes these practices can alleviate the emotional and physical stress that often accompanies fertility treatments, providing a more comprehensive approach to patient care​​.

Kiltz’s personal struggles with health issues, including migraines, dyslexia, depression, and anxiety, fueled his interest in holistic health. “Through the years, it got worse,” he says, listing a litany of ailments from bowel bleeding to kidney stones​​. His quest for relief led him to adopt a ketogenic diet and eventually the Carnivore diet, which he credits with transforming his health and well-being. “I went to strictly a meat-based diet, eliminated plants of any significance or frequency, and I suddenly felt better.”​​

Eat meat

While the scientific community at large has concerns about keto and its more restrictive carnivore version, Dr. Kiltz is his own proof. After noticing patients who practiced keto diets having improved fertility results, the doctor left his omnivorous, Mediterranean-style eating habits behind. He says this dietary shift not only improved his own health, but also became a cornerstone of his practice.

Despite others who may not agree with his strategy, Kiltz advocates for a high-fat, low-carbohydrate diet, emphasizing the importance of ketosis—a metabolic state where the body burns fat for fuel instead of carbohydrates. “Ketosis is very anti-inflammatory and helps heal a lot of diseases,” he explains, suggesting that our modern diet, rich in processed foods and frequent meals, is a primary cause of many chronic illnesses​. “That’s why I talk a lot about nutrition and meditation and other modalities, because what if we can help you remove the cause of your diseases and infertility, and you don't need us? I’m committed to that.”

Kiltz’s approach to medicine is deeply spiritual, reflecting a journey from Catholicism to a broader spiritual philosophy. “Spirituality is a big part of my life and my practice,” he shares. “It helps me stay grounded and connected with my patients on a deeper level.” This spiritual perspective permeates his work, as he encourages patients to adopt a positive mindset and incorporate faith into their healing processes. “Faith, in whatever form it takes, is essential for healing,” he says. “It’s about believing in something greater than ourselves.”​​

Removing barriers

One of the defining features of Kiltz’s practice is its affordability. He says he has made it a mission to provide high-quality fertility treatments at a fraction of the cost. “Our goal is to make fertility care accessible to everyone,” he says. “We believe that financial barriers should not stand in the way of building a family.”​​ This philosophy is reflected in the pricing structure at CNY Fertility, where treatments are offered at significantly lower rates than the national average, and the practice offers interest-free self-financing to those patients who need it.

“Just because you have more money than someone else doesn't mean you have more of a right to have a family,” says Justine Taylor, Clinical Chief Nursing Officer at CNY Fertility, who has been working with Dr. Kiltz for 18 years. “And he truly believes that.”

“Our business model is focused on efficiency and affordability. We constantly look for ways to reduce expenses and pass those savings on to our patients,” says Kiltz. Through bundling services and streamlining processes, his team makes it happen. “We work hard to keep our costs low without sacrificing the quality of care. It’s a delicate balance, but it’s essential for our patients.”

Accessibility is also a huge focus. The company currently has eight locations across the US with more in the works.

Kiltz’s unique blend of holistic practices and conventional medicine has not only set him apart in the fertility field, but also garnered him a dedicated following. He has amassed over 300,000 followers across social media, where regularly goes live on Instagram at 5 a.m. to chat to his carnivore community. His patients appreciate his willingness to explore every possible avenue to improve their chances of conception. “We incorporate nutrition, faith, positivity—love yourself, love the environment, love your life,” he says, summarizing his philosophy​​.

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“We believe that financial barriers should not stand in the way of building a family.”

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“He gives everyone a chance,” Christina Salzberg, COO of CNY Fertility, says. And that was the case with a couple she knew. 20-plus years ago, IVF was even less accessible, relegated to celebrities and the pages of People magazine. Salzberg shares that back then, her friends dealt with a genetic disease that impacted their ability to conceive naturally. When other doctors were turning them away, not knowing if having embryos share a tank that were possible carriers might have a larger impact (which is not an issue today, of course), “Dr. Kiltz was like, ‘that’s ridiculous, I can do it, send them here.’ And they have two beautiful children today.”

Looking ahead, Kiltz remains committed to pushing the boundaries of fertility medicine. He continues to advocate for a holistic approach, believing that true health comes from a combination of physical, emotional, and spiritual well-being. “Healing isn’t just strictly with shots, pills, and surgeries,” he asserts. “We have to look at a lot of these ancient modalities and how they help humanity.”​​

In a field often focused on the latest technological advancements, Dr. Robert Kiltz’s holistic and affordable approach offers an additional perspective. While some of his methods are considered controversial, his career is a testament to the power of integrating mind, body, and spirit in the pursuit of health.

The content and themes expressed within the article above are that of the news. The advertiser does not have editorial control over the content of the previous article, and Inside Reproductive Health maintains full editorial independence. The views and opinions expressed in this article do not represent the views of the Advertiser or of Inside Reproductive Health.

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And what he plans to do in the fertility space…

By: Inside Reproductive Health

In the hushed corridors of medical innovation, where the clash between innovation in patient care and business often sparks as much friction as it does progress, stands a physician-entrepreneur.

Dr. C. Anthony Jones’ journey from medical school to the helm of Frontive  is a narrative woven with the threads of necessity, punctuated by a singular mission: to transform healthcare information management.

Dr. Jones’ fascination with the failings of the healthcare system began in medical school. He found himself increasingly distracted by a recurring theme: the pervasive disarray in how medical information was managed.

Errors, ranging from scheduling mishaps to potentially fatal miscommunications, seemed to sprout from the chaotic handling of data.

The urgency of these issues led him to a pivotal decision: eschew a traditional residency in favor of a postdoctoral fellowship in medical informatics at Columbia University.

Dr. Jones’ professional trajectory took him through large consulting firms and burgeoning healthtech companies, each step marked by a relentless pursuit of making the healthcare experience smoother, more intuitive, and cost-effective.

From this foundational experience emerged Frontive, a venture that Dr. Jones regards as a natural progression in his career.

The inception of Frontive was not without its tribulations. Startups, particularly in the unforgiving arena of healthcare, are fraught with challenges.

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Exclusive Pilot Opportunity-FREE for One Group Only

Choosing only one fertility clinic or network, Frontive Health, led by Dr. C. Anthony Jones, wants to replicate the results they’ve achieved in other healthcare sectors in the fertility space.

• 60% Reduction in Patient Questions

• 25% Reduction In Nurse Time

• 20% increase in patient satisfaction

Dr. Jones is willing to pilot Frontive Health’s program for free…. But for only one fertility clinic network.

One clinic or network will receive several thousand dollars in value for free, but they must be innovative leaders and have an integrative EMR.

To see if your group qualifies, simply e-mail Dr. Jones and say hello.

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FUNDING, FOCUS, AND FEAR

The so-called three Fs—funding, focus, and fear—loom large, but for Dr. Jones, the real adversary was the entrenched skepticism of healthcare providers. Their default posture of caution, while vital for patient safety, often becomes a barrier to the adoption of genuinely transformative technologies.

Dr. Jones approached this skepticism with a methodical strategy: focus on solving substantial problems, delve into the nuances of these issues from multiple perspectives, and substantiate claims with rigorous data.

Following a minor outpatient procedure, he observed the disorienting confusion faced by patients and their families as they navigated the whirlwind of pre-op and post-op instructions. The disheartening realization was that even educated individuals struggled to grasp the often convoluted instructions they received.

This was exacerbated for non-native English speakers, who battled not only a knowledge gap but a language barrier. What struck Dr. Jones was not just the confusion but the reluctance of patients to seek clarification, driven by a fear of seeming uninformed or judged by their clinicians.

This observation led to a profound insight: clinicians frequently overestimate patients' understanding and recall of instructions, while patients, even when confused, hesitate to admit their lack of comprehension.

DATA AND INTEGRATION

Addressing this disconnect became a central focus of Frontive, where digitization was employed not as a goal but as a means to deliver clarity, timeliness, and personalization.

Frontive Health™, the company’s flagship product, employs a novel approach to information personalization and dissemination. It dissects each physician’s  clinical instructions into digestible pieces, creating a repository of searchable FAQs and integrating real-time data to generate a daily Health Briefing™. This briefing—categorized into what to expect, what to do, and what to avoid—is dynamically tailored to the patient’s journey, streamlining information delivery and enhancing patient autonomy.

By interfacing directly with practices’  electronic health records (EHRs), the platform works seamlessly with a clinic’s workflow and ensures that patients receive accurate and timely information, thus alleviating staff burden and improving overall efficiency.

The success of Frontive Health™ is illustrated by a compelling case study with a cosmetic surgery practice. After implementing the platform, the practice saw a 60% reduction in patient inquiries and a 20% increase in satisfaction. More remarkably, the practice was able to cut its front-desk staff in half, reallocating resources to new patient intake and consultations, which in turn bolstered revenue and staff satisfaction. These metrics underscore not only the platform’s effectiveness but also its role as a strategic asset in a competitive market.

VISION FOR THE FERTILITY SPACE

Now, Dr. Jones’ vision extends into the realm of fertility medicine, a field rife with emotional and procedural complexities. Here, Frontive aims to mitigate patient anxiety and streamline protocol adherence, a goal that is particularly poignant given the emotional and financial stakes involved. The platform’s flexibility allows for rapid adjustments based on pilot feedback, a testament to Dr. Jones’s commitment to continuous improvement and adaptation.

In conversations about the future, Dr. Jones is both pragmatic and visionary. He acknowledges that Frontive will have to prove themselves in the fertility space, and is eager to do a pilot program with one forward thinking fertility clinic or network.

Ultimately, Dr. Jones’ work embodies a commitment to reshaping healthcare into a more intuitive, patient-centered experience. His journey from a disillusioned medical student to a pioneering tech entrepreneur reflects a deep-seated resolve to address systemic inefficiencies with innovative solutions.

In an industry often bogged down by inertia and skepticism, Dr. C. Anthony Jones’ story is one of relentless curiosity and a vision for a more coherent, compassionate healthcare system.

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Exclusive Pilot Opportunity-FREE for One Group Only

Choosing only one fertility clinic or network, Frontive Health, led by Dr. C. Anthony Jones, wants to replicate the results they’ve achieved in other healthcare sectors in the fertility space.

• 60% Reduction in Patient Questions

• 25% Reduction In Nurse Time

• 20% increase in patient satisfaction

Dr. Jones is willing to pilot Frontive Health’s program for free…. But for only one fertility clinic network.

One clinic or network will receive several thousand dollars in value for free, but they must be innovative leaders and have an integrative EMR.

To see if your group qualifies, simply e-mail Dr. Jones and say hello.

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