Fertility Bridge is the first and only marketing firm focused exclusively on the fertility field. And our differentiators don’t stop there. Typical marketing agencies push high-margin services and lock you in to long term retainers. They speak about success in terms of impressions, clicks and bounce rates. We focus on maximizing physician capacity, increasing IVF and new patient volumes, maximizing satellite office capacity and helping practices adapt to untapped market opportunities in reproductive health.
Our end goal is not endless client relationships with minimal transparency; we strive to make our clients better marketers so they can take an active role in their marketing and their growth.
The Fertility Marketing System
The Fertility Marketing System is our methodology for getting results. It is an iterative approach to marketing that emphasizes vigorous research, attainable goal setting, practice-wide buy-in and project-based execution. Its components include:
Goal & Competitive Diagnostic (Diagnosis) - A preliminary analysis of your operations, marketing, competition and market. The outcome of this step is a set of attainable goals for growth.
Fertility Marketing Blueprint (Treatment Plan) - The goal is the North Star, and the Blueprint is the map, laying the groundwork for successful implementation of the tactics needed to meet your newly established goals.
Marketing Execution (Initial Application of Treatment Plan) - Project-based execution of the marketing priorities that will get the biggest return in the shortest amount of time.
Continuous Improvement (Ongoing Application) - An analysis of your marketing initiatives with an eye towards optimization and refinement.
Whether your goal is to sell your practice at the highest valuation possible or to thrive in an increasingly competitive market, our Fertility Marketing System can help.
Inside Reproductive Health
As a field, we are only as strong as our ability to learn from each other and collaborate across the walls of our own job functions and organizations. Inside Reproductive Health brings you insights and opinions from the leading minds in the Reproductive Health field through interviews, thought-leadership articles, videos and more. Subscribe to our podcast and check back weekly for new blog posts and other content.