If your fertility marketing team isn’t returning the results you want, it might be entirely their fault. But what if it isn’t? REI partners and IVF executives need to be able to free themselves of most marketing responsibilities. Yet they can only fully walk away when someone else is completely in charge of the outcomes that grow the business. When outcomes are not explicit and enumerated, each party is left to fill in the blanks. You expected success in sales or IVF numbers, but your marketer judged their performance based on their input? There’s the mismatch in action.

On this episode of Inside Reproductive Health, Griffin goes through all the frequently asked questions we get about working with us and about the Fertility Marketing System. So, if you’ve ever considered working with us, but have been wanting to know more about how we work, this is the episode for you. In addition to answering all the frequently asked questions we hear, Griffin also elaborates on who is the ideal Fertility Bridge client and shares exactly what you need to do to get started working with us.

Since the inception of Fertility Bridge, our Fertility Marketing System has helped dozens of fertility clinics and businesses across the world. Our proven system of diagnosis (Goal and Competitive Diagnostic), treatment plan (Fertility Marketing Blueprint), application of treatment (Execution, Oversight, Advisory), and ongoing treatment can be applied to any business in the fertility field.

On this episode of Inside Reproductive Health, Griffin breaks down the Fertility Marketing System, outlining each step of our process, what is involved, and can help you decide which path might be best for your fertility clinic or adjacent business.

We’re taking a break from our usual show today! On this episode of Inside Reproductive Health, our own Griffin Jones talks about the Fertility Patient Marketing Journey, a recap of a recent blog post he wrote that can be found here: https://www.fertilitybridge.com/inside-reproductive-health/2017/10/17/fertilitymarketingfundamentals2018. From the initial touchpoint with potential patients (strangers) to how to continue patient delight post-treatment, Griffin offers his tips on how to make the most out of each phase.

This is an update to an article I wrote in October 2017 called The Eight Fundamentals of Fertility Marketing in 2018. What’s changed about fertility marketing in 2021, 2022, and beyond?

I’m going to show you how to use the four phases of the Fertility Patient Marketing Journey so that you can close the divide between “sales” and marketing. You’ll bridge this gap by balancing your fertility company’s 2021 and 2022 business development strategy with abundant clarity and complete accountability.

Dr. Cindy Duke is the founder Physician, Medical Director, and Lab Director at Nevada Fertility Institute in Las Vegas. While finishing fellowship, Dr. Duke began to pursue a unique start to her career in fertility: a de novo clinic for a fertility network. Combining her passion for research and patient care, she was able to form her own clinic, all while remaining under the umbrella of a supporting network.

On this episode of Inside Reproductive Health, Griffin and Dr. Duke dig into why she chose this career path and just how she was able to get a nationwide network on board. Dr. Duke also shares the balance between influencer and leader in her clinic and the field as a whole. Griffin and Dr. Duke also reminisce about Rochester, New York and the benefits of “small town” fertility clinics.

As we head into a new (and hopefully better) year, we wanted to take a look back on all the wonderful, inspiring guests we had on Inside Reproductive Health throughout the year. We talked about affordable care, mentoring new staff in the clinic and the lab. We learned about independent clinics and how they thrive despite heavy network competition, networks and how they continue to provide personalized care even after becoming publicly-owned. We talked about reducing physician burnout and increasing patient communication. And so much more.

On this episode of Inside Reproductive Health, we highlighted your favorite episodes and compiled the best clips into one episode for you to enjoy as 2020 wraps up.

Patient advocacy has always been an important part of the fertility field. With great organizations and lots of outspoken patients, patients are receiving more education outside of the clinic. But should physicians be involved in this sort of advocacy, too? Don’t they have enough on their plates?

On this episode of Inside Reproductive Health, Griffin spoke to Dr. Serena Chen of IRMS and Saint Barnabas Medical Center and Dr. Roohi Jeelani of Vios Fertility. Together, they co-authored a recently published paper, “Is Advocacy the solution to physician burnout?” They discuss why physicians should be more involved in advocacy and educating patients outside of their clinic. And why, against what one might think, it could reduce burnout for physicians in the long run.

On this episode of Inside Reproductive Health, Griffin talks to Dr. Matt Retzloff of Fertility Center of San Antonio. This time, they discuss how Fertility Bridge was able to help FCSA increase their new patient appointments, ramp up their referral network, and ultimately increase their retrievals after years of plateauing and even dropping.

Reproductive endocrinologists and other professionals in our field all have the same main goal: helping people build their families. But we all know that treatment is expensive, and the resulting revenue is how clinic owners get paid. In some cases, treatments can involve ‘extra’ services, resulting in additional revenue, but it may not always mean a better chance of success for the patient.

So when do clinics start to toe the ethical line when presenting options to their patients?

On this episode of Inside Reproductive Health, Griffin talks to Dr. Mark Trolice of Fertility CARE: The IVF Center in Winter Park, Florida. From his perspective as a former patient and as a provider of care in a non-mandated state, we look at fertility treatment “up-sells” such as egg freezing and PGT and the ethical implications of REs owning their own labs.

Social media marketing. Website content. Reputation management. Are these marketing channels really beneficial for fertility clinics? Will it really help you beat out the new competition in your market? Can’t you just rely on word-of-mouth referrals?

On this episode of Inside Reproductive Health, Griffin talks to Dr. Donald Young of Mid-Iowa Fertility Clinic, a two-doctor physician group outside of Des Moines. His practice has been a client of Fertility Bridge for the past year, completing the Goal and Competitive Diagnostic, got a treatment plan, and chose to continue an ongoing marketing relationship. He shares why Mid-Iowa Fertility decided it was time to pursue working with a marketing firm and why they chose Fertility Bridge as their marketing partner.

Potential patients have found you (and your competitors). They've done their research. Now, it’s up to you to give that final nudge to make that first appointment.

In this webinar, Griffin Jones continues down the patient acquisition funnel: The Decision Phase. This is where customers choose their fertility clinic, and enter it again after they are presented with their options for treatment. The stakes are high, but proper planning can lead to full schedules and ultimately, happy families.

Your name is out there via social media. You’ve provided education on your website. Your brand is established. Your competition has done the same. So what can you do to steer them toward you?

It’s not often that people relate the word “Affordable” with IVF. But the Affordable IVF Model is a thriving business model in a world full of expensive treatments. Despite questions about their revenue, rates, and processes, the model is growing and providing high-quality care to a vast amount of patients across the country. What can all clinics gain from this model, especially heading into a post-COVID-19 world?

On this special live episode of Inside Reproductive Health, Griffin spoke with three leading doctors whose clinics follow the Affordable IVF Model: Dr. Robert Kiltz of CNY Fertility, Dr. Paul Magarelli of Magarelli Fertility, and Dr. Mark Amols of New Direction Fertility Centers. Together, they talk about just how they make the Affordable IVF Model work, as well as answer common objections to their services.

Your patients know about you. They’ve followed you on Instagram, signed up for your email newsletter, visited your website. But they haven’t made the call to get a consult. What else do they need to get off the fence and take that first step?

In a continuation of our previous webinar on filling the top of your funnel, this webinar focused on the middle part of the patient acquisition model: the consideration phase. To help you move your patients, Griffin shared a number of common objections to taking that step of making an appointment, as well as actionable steps your clinic can take today to get patients moving.