Potential patients have found you (and your competitors). They've done their research. Now, it’s up to you to give that final nudge to make that first appointment.

In this webinar, Griffin Jones continues down the patient acquisition funnel: The Decision Phase. This is where customers choose their fertility clinic, and enter it again after they are presented with their options for treatment. The stakes are high, but proper planning can lead to full schedules and ultimately, happy families.

Your name is out there via social media. You’ve provided education on your website. Your brand is established. Your competition has done the same. So what can you do to steer them toward you?

Update Google My Business - Location is one of the most important things patients look at when determining where to get treatment. They type “Fertility Clinics in XX area” and all the clinics in their area pops up. To stand out, clinics need to build out their Google My Business listing. Treat it like any other social media account. Build it like a mini-version of your website. Build out information that your potential patients are looking for and answer their questions there. Add photos of your staff and your location. The more questions you can answer there, the better.
Train Your Personnel - Whether you have a call center or not, training them is key. They are the first interaction with potential patients and helping them understand how to convert calls is key. It’s not about answering “How much does treatment cost?” it’s about slowing down and putting value on the initial consult.
Build a Relationship Prior to the Appointment - Videos. Texts. Follow-up emails. Personalized interactions between the making of an appointment and that initial consult can get patients excited about your clinic. They will feel the individualized care and feel treated like more than just a number. Not only will this help them feel connected to your clinic, but it will help build a relationship, meaning a higher potential for conversion to treatment.

Along with these actionable steps you can take today, Griffin answers your questions about cancellation fees, reopening your clinic and managing your wait list, and many more.

Watch the full webinar below or on YouTube.

Did you miss the other parts of the Patient Acquisition Funnel Series?
Catch up here: Top of the Funnel. Middle of the Funnel.