TREATMENT PLAN:
THE FERTILITY MARKETING BLUEPRINT
To see how the Blueprint fits into the Fertility Marketing System, download our infographic.
The Fertility Marketing Blueprint is the cardinal service offering of Fertility Bridge. It is how we apply our experience of advising over 40 fertility centers in eight different countries to directly solve your challenges.
In short, the Blueprint is a plan of concise recommendations about exactly what your fertility business needs to do in your situation and how to do it. When fertility companies want deliverables for deliverables’ sake, they get into trouble: they often have too many vendors, scattered efforts, and aren’t hitting their business goals. If all you want is “deliverables”, there are hundreds of thousands of people who will happily sell them to you.
When fertility companies have the Fertility Marketing Blueprint, they generate more profit, connect marketing to sales, and have more accountability from their teams and to their patients.
The Fertility Marketing Blueprint is your fertility business’s treatment plan. Depending on the size of your organization, and the scope of your needs, you may need a complete Fertility Marketing Blueprint. Or you may need a specific Blueprint for one of the following
New Patient Volume Recoup
New Patient Major Growth
Particular Physician/Office/Region (for larger groups with localized needs)
IVF Conversion Increase
Practice Image Enhancement (for groups feeling the pain of being too busy)
Go-to-Market Launch (for brand new IVF centers)
Egg Freezing Development
Third Party Development
Direct to Patient
Business to Business
Fertility Bridge diagnoses which Blueprint you need in the Goal and Competitive Diagnostic. If you’d like our help, you can either opt for a Blueprint that is customized for your situation or one that is not. Given the high variance in fertility centers’ workflows and business development efforts and that they really don’t want a duplication of anything they’re currently doing, most fertility companies opt for a tailor-fit Fertility Marketing Blueprint.
HOW DOES IT WORK?
If you want to solve critical business challenges, earn hundreds of thousands or millions of dollars more in profit, and make life measurably better for your employees and patients, that all requires time, brains, effort, experience, and investment. If you would like Fertility Bridge’s time, brains, effort, experience, and investment then…
First: We gain access to all the properties needed to build your Blueprint--including, but not always limited to, Google Analytics, website, Facebook, Instagram, Facebook Ads Manager, Google Ads, Google Search Console, and Google My Business. If you do not have necessary measurements in place, such as call tracking and the correct new patient referral source attribution, we implement them here.
Second: 30 days of benchmarks. From here, you are able to measure the return on all business development investments.
Third: We assess your brand. This is not a brand redesign. We give you a worksheet for continuity and you engage in a Brand Meeting with our Creative Manager. The managing partners must be present in this meeting because it helps to determine the voice and image of your organization. You’ll have fun at this step, it’s all about you.
Fourth: We share our findings with you each week and meet for 60 minutes before we craft the strategy from the reality of your organization.
Fifth: We show you exactly what needs to be addressed and how to address it. We give you three options to implement the plan yourself or with someone else, have us execute it, or help you to implement it.
The Blueprint is preceded by the Goal and Competitive Diagnostic. Sign up for that here.
IN SUMMARY…
Location. Remote via Zoom meetings.
Duration. Thirty to seventy-five days
Scheduling. Kick-Off scheduled within two weeks of receipt of payment, if Fertility Bridge has availability: only 3-4 slots per year.
Deliverable.
Concise strategy for how to solve your fertility organization’s business goal.
Implementation Guidance. Upon completion of the Fertility Marketing Blueprint, you have three options for implementation.
Sometimes practices just need the plan for their team, in which case there is no need to move forward.
You don’t need us to implement, but want oversight or advisory from our Creative Director, our Senior Digital Strategist, our Operational Marketing Strategist, or our Project Manager.
You want us to implement the strategy for you.
Participation Requirements. Managing partners are available for up to 4 hours of (virtual) face-to-face meetings for brand and strategy over the course of the engagement. Someone from finance or administration gathers materials for roughly five hours. Key employees each answer a survey each requiring about thirty minutes. The managing partner must approve the brand, strategy, and mandate.
Qualification Requirements. Must have completed the Goal Diagnostic. Answers to these three questions must all be yes.
Are you pursuing a new profit goal of at least $350,000?
Do we see the future the same way?
Are you able and excited to implement change?
Payment Terms. The Blueprint is paid in full prior to the start of the engagement. There is a 5% ACH discount for paying electronically from your business checking account.