We help fertility clinics grow through improved operational efficiencies, increased brand awareness and more sophisticated, multi-channel marketing.

The demand for fertility care is growing leaps and bounds and increasing competition is challenging yesterday’s clinics to evolve. We support this evolution through a proven methodology that analyzes the current business and competitive landscape, unites leadership around shared goals, and puts a plan in place for executing the tactics necessary for success.

the fertility marketing system

goal & competitive diagnostic

Without realistic goals, most efforts ultimately fail. And you can’t set realistic goals without a deep understanding of your business, your market and your competition. Our Goals & Competitive Diagnostic is an in-depth review of each of these elements. From this exercise come attainable goals that are informed by data and vigorous research.

Fertility Marketing Blueprint

The Blueprint lays the groundwork for successful implementation of the marketing tactics needed to meet your newly established goals. We perform an audit of all your current and past marketing objectives to identify what is working and where opportunity for improvement exists. Your marketing function is scrutinized through two lenses: a fertility industry lens that looks at the effectiveness of your messaging and visual design, and a marketing lens that breaks down channel performance and determines a plan for optimization and expansion. Our expertise of having worked with dozens of fertility centers and businesses in the fertility field in multiple countries is transferred to you.

marketing execution

There is no one way to execute a successful marketing plan. You can hire a vendor to do all your marketing, do it all internally, or employ some combination of the two. By the time your Blueprint is complete, we will have a firm understanding of your capabilities and resources. We use this knowledge to help you establish a marketing operations function that best suits your needs. We can support the development of this function through training of internal resources, help with hiring, vendor evaluation and more.

CONTINUOUS IMPROVEMENT

No marketing initiative is perfect from the start. If you are a practice that is early in your evolution, you will find that marketing should be constantly improving. Improvement may come from honing your messaging, reallocation of spend or improving the practices ability to handle the increase in demand. Great fertility marketing requires benchmarks and aims for incremental improvement over time. It’s a journey not a sprint!