Clinics turn away from traditional lenders to align with better patient experience
Fertility centers are moving away from selling treatments as standalone services. Value-based family building models are gaining traction with networks like RMA. The new model emphasizes guaranteed outcomes, offering patients greater confidence in their investment and clinics an edge in an increasingly competitive market.
This shift addresses a core challenge in the sector: insufficient patient conversions due to the high costs and uncertain outcomes of fertility treatments. In fact, perceived cost is the most commonly reported barrier for not seeking a consultation or treatment. While 62% of patients who discontinued treatment cited financial burden as the primary reason.
“Do you want to pay for a mortgage on a home you don’t own?” asks Nader AlSalim, founder at Gaia.
Fertility patients are turning away from fertility centers who only use traditional lenders and in search of providers who can guarantee a baby. According to AlSalim, shared-risk programs have been a promising step in the right direction, but fall short of delivering on value based family building’s promise due to low eligibility and one-size fits all approach.
“Nobody wants to pay for a fertility treatment that may or may not work. Think of what happens to marketing and conversions when you start aligning payment to what people truly want: a baby,”
Get More IVF-Ready Patients Now.
Get Paid Faster!
Gaia is only partnering with fertility centers with excellent success rates. Get in touch with Gaia to see if you are eligible to:
Protect your patients from unnecessary financial risk
Fill your schedules with IVF-ready patients
Improve your revenue cycle management
Increase your patient satisfaction scores
Just email Kay Colegrove, to see if Gaia can start sending you IVF-ready patients
Alternative to Lenders Absorbs 100% of Risk, Not Practices
To de-risk ‘pay-for-baby’ for both providers and patients, data-driven models predict outcomes with precision and tailor pricing to individual chances of success. Clinics are beginning to recognize the need to differentiate by providing what patients want most: the assurance of paying for results rather than uncertainty.
However the complexity of these models may deter even the most data-driven practices from developing them themselves: Clinics must be capable of assessing hundreds of unique variables to determine individual success probabilities, and dynamically tailor their prices based on those predictions. The risk of getting it wrong, along with the operational overhaul, can simply feel too high.
As a result, partnerships have emerged between clinics and a new vendor, Gaia, who bears 100% of the financial risk while plugging into existing clinic operations. Using expansive datasets—including millions of data points spanning patients from 155 nationalities—Gaia’s models can achieve a 90% predictive accuracy.
Rise of Outcome-Focused Models Allows For Growth In Egg Freezing Programs
The road to value-based care doesn’t have to be confined to IVF., “When you start thinking outcome based, you can transform your entire product suite. For example, you can guarantee a good yield on egg-freezing” says AlSalim.
Clinics adopting value based family building also benefit from ancillary patient care, such as concierge services, stress management resources, and flexible financing. Such offerings not only improve patient satisfaction but clinical outcomes: a win for patients, clinics, and the vendors who only get paid for success.
Market trends suggest that value based family building will soon become an industry standard rather than a differentiator. Practice owners, REIs, and fertility network leaders are urged to begin the transition to avoid being left behind. Clinics equipped with the necessary data infrastructure and patient-centric care frameworks stand to capture a larger share of the market while delivering superior patient experiences.
Get More IVF-Ready Patients Now.
Get Paid Faster!
Gaia is only partnering with fertility centers with excellent success rates. Get in touch with Gaia to see if you are eligible to:
Protect your patients from unnecessary financial risk
Fill your schedules with IVF-ready patients
Improve your revenue cycle management
Increase your patient satisfaction scores
Just email Kay Colegrove, to see if Gaia can start sending you IVF-ready patients