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communication

88 - Cultivating the Provider-Patient Relationship: Improving Communication in Your Clinic, an interview with Dr. Aimee Eyvazzadeh

Dr. Aimee Eyvazzadeh is a single-physician practice owner, operating out of her clinic in the San Francisco Bay area. When she entered the field in 2008, she had one goal: reach every person who needs access to fertility care. To her, that doesn’t necessarily mean treating every patient, but it does mean putting out valuable information for patients to help them make informed decisions and, hopefully, help them reach their dreams of becoming pregnant.

On this episode of Inside Reproductive Health, Griffin and Dr. Aimee explore all the ways that she is trying to change the patient-physician relationship through communication both in and outside of her office. From her extended hours and lax phone call policy to her Podcast and YouTube channel, she has made herself accessible to her direct patients and her audience around the world. She shares what our clinics can do to further build their relationship with their patients and help make patient journeys just a little bit easier.

72 - Is Marketing Really Worthwhile for Your Fertility Clinic? An interview with Dr. Donald Young

Social media marketing. Website content. Reputation management. Are these marketing channels really beneficial for fertility clinics? Will it really help you beat out the new competition in your market? Can’t you just rely on word-of-mouth referrals?

On this episode of Inside Reproductive Health, Griffin talks to Dr. Donald Young of Mid-Iowa Fertility Clinic, a two-doctor physician group outside of Des Moines. His practice has been a client of Fertility Bridge for the past year, completing the Goal and Competitive Diagnostic, got a treatment plan, and chose to continue an ongoing marketing relationship. He shares why Mid-Iowa Fertility decided it was time to pursue working with a marketing firm and why they chose Fertility Bridge as their marketing partner.

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71 - Handling Patient Concerns with Restarting Fertility Treatment Post-COVID-19, an interview with Barbara Collura

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Patients were heartbroken by fertility clinic shutdowns due to the COVID-19 Pandemic. People who have waited for possibly years for their chance to start or continue to build their family had their hopes dashed when they learned their treatment would be delayed for an indefinite amount of time. But how did clinics handle the communication with their patients? And are patients ready to come back with the threat of the disease still looming?

To help answer those questions, RESOLVE, the National Infertility Association, conducted a survey asking over 500 patients directly impacted by the shutdowns to share their experiences.

On this live episode of Inside Reproductive Health, Griffin spoke to Barbara Collura, President and CEO of RESOLVE. She walked us through the survey's results and what your clinic can do with the results to make a better experience for your patients who had to stall their fertility treatments, as well as those coming in during these unknown times.

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How to Avoid Losing IVF Patients at the Last Minute

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Potential patients have found you (and your competitors). They've done their research. Now, it’s up to you to give that final nudge to make that first appointment.

In this webinar, Griffin Jones continues down the patient acquisition funnel: The Decision Phase. This is where customers choose their fertility clinic, and enter it again after they are presented with their options for treatment. The stakes are high, but proper planning can lead to full schedules and ultimately, happy families.

Your name is out there via social media. You’ve provided education on your website. Your brand is established. Your competition has done the same. So what can you do to steer them toward you?

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22 - Benefits and Barriers of International Fertility Care. An Interview with Lori Whalen, R.N.

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In this episode, host Griffin Jones speaks to Lori Whalen, a RN who currently works at HRC in Southern California as the international IVF coordinator. Whalen speaks across the country about topics such as compassion fatigue, so Jones invited her to discuss the intricacies related to international IVF as well as the ways to combat the compassion fatigue that often accompanies this high-pressure field.

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19 - The Impact of Culture in the Fertility Community: Caroline Harries, Infertility Advocate

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In this episode, host Griffin Jones speaks to Caroline Harries, author and influencer in the infertility community. Harries’ blog In Due Time as well as her book of the same title reaches out to people who need encouragement during tough seasons of their life, and her support group, Moms in the Making, specifically reaches out to women at different stages of the infertility journey who are seeking support and encouragement. Jones and Harries discuss the place that Harries has carved out in the infertility community for people of faith as well as the importance of creating a continuously positive space within the community.

18 - How Physician Fertility Can Impact Patients: Dr. Nichole Barker and Stephanie Fattal

This week, host Griffin Jones speaks to a provider and their patient to get a perspective on the fertility journey from both sides. Dr. Nichole Barker, a board certified REI practicing in Tacoma, Washington, is joined by her patient, Stephanie Fattal. Dr. Barker speaks about her own infertility journey and how that changed the way she practices medicine, and Fattal discusses how it felt to work with a REI that truly understood the patient’s point of view.

17 - Life Beyond a Baby: An Interview with Tia Gendusa

On this episode, host Griffin Jones talks to infertility influencer and advocate Tia Gendusa, the co-founder of the upcoming Infertile AF Summit on Saturday, April 27, 2019 in Rosemont, IL. Jones and Gendusa discussed the value of the infertility community on social media and in the blogosphere as well as the importance of recognizing that there is success to be found after infertility.

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15 - Are Millennials Ruining the Field of Fertility? An Interview with Hannah Johnson

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In this episode, Griffin speaks to Hannah Johnson, Director of Operations for Vios Fertility Institute, which has branches in Chicago, Milwaukee, and St. Louis. With a deep background in practice management, Hannah’s the ideal candidate to discuss the joys and challenges that come with working with millennials, as employees and as patients. Hannah appreciates their passionate approach to their work and recognizes that whether we like it or not, practices have to adapt their processes to suit millennials.

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14 - Should Fertility Doctors Become Advocacy Leaders? An Interview Dr. Serena H. Chen, MD

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In this episode, Griffin speaks to Dr. Serena Chen, director of the division of REI and OB/GYN at Saint Barnabas Medical Center and clinical associate professor at Rutgers and St. George’s University. Dr. Chen strongly advocates physicians embracing social media to maintain cultural competence; she and Griffin discussed how this commitment to connection helps doctors communicate with patients and how embracing advocacy can prevent physician burnout.

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13 - Should Doctors Become Media Personalities? An Interview with Dan Nayot, MD

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In this episode, Griffin speaks to Dr. Dan Nayot. Dr. Nayot, an REI in Toronto, Ontario, has established a reputation as a media personality, thanks to his appearance on CTV’s “The Social” and his own show on YouTube, “Ask Dr. Dan.” Griffin and Dr. Nayot discuss the importance of finding your own platform and the importance of creating a five-star experience for each patient.

12 - Technology: Will It Eat IVF? An Interview with Bob Huff from Imagine Fertility

In this episode, Griffin talks with Bob Huff, the Chief Technical Officer of Imagine Fertility, a software that seamlessly blends documentation with EMRs and a variety of third-party software solutions. Griffin and Bob chat about the impact that software with walls has had on everything from practice management to patient care and what the future holds for tech in fertility practices.

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11 - Is Public Relations a Hat Every Physician Partner Should Wear? An Interview with Dr. Lora Shahine

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In this episode, Griffin chats with Dr. Lora Shahine about the importance of public relations and content creation. Dr. Shahine is an REI specializing in infertility and recurrent pregnancy loss at Pacific Northwest Fertility and IVF Specialists in Seattle, WA. She has written three books and many blog posts for outlets such as the Huffington Post, not to mention her social media presence.

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9 - Setting Expectations between Practice Owners and New Doctors: An Interview with Holly Hutchison

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In this episode, Griffin talks to Holly Hutchison. Holly and her brother, Dr. Scott Hutchison, operate Reproductive Health Center in Tucson, Arizona. Holly and Griffin discuss the importance of establishing key performance indicators to ensure that partnerships begin successfully and go the distance. Additionally, Holly and Griffin tackle the importance quality of life plays in their practice and the need to establish boundaries related to that early in a partnership.

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8 - How Can We Set Our REI Nurses Up for Success? An Interview with Monica Moore

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In this episode, Griffin spoke with Monica Moore, a former nurse practitioner who currently consults with fertility practices around the globe from her home base in Florida. They discussed the topic of nursing staff retention, how to prevent burnout, and the importance of emphasizing employee engagement.

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4 - How to Increase IVF Patient Retention: An Interview with Dr. Alice Domar

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In this episode, Griffin talks to Dr. Alice Domar, a psychologist and the co-creator or Ferticalm and Fertistrong apps. After many studies, Dr. Domar concluded that the infertility practices needed to become more patient centered care in order to reduce the dropout rates of those patients who have insurance. The number one reason for infertility patient dropout is stress. Reducing that stress can help patients to stay in treatment and then in turn help practices to keep business up.

1 - What Do REI Fellows Really Want? An Interview with Valerie Libby

In this episode, Griffin talks to Valerie Libby, a second year reproductive endocrinology and infertility fellow at UH Cleveland Medical Center. They discuss what millennial REI fellows want in the process of building their careers, such as mentors, work-life balance, and more business training, and analyze how the risk-averse nature of the medical field and an outdated business model keep fertility doctors from opening their own practices.

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12 Blogs and Podcasts that Fertility Clinics Should Share with Their Patients

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I believe that the fertility centers who provide their patients with the most opportunities for information, connection, and community are those that stand to gain. One of the most common pain-points described by people coping with infertility is not having people in their social circles that can relate to their journey.

For this reason, so many people have bravely decided to share their experiences online, and their content has become invaluable to couples and individuals struggling with infertility. Fertility centers can empower their patients by linking to some of this media on their websites, and even sending new patients home with a printed resource.