On this episode of Inside Reproductive Health, Griffin goes through all the frequently asked questions we get about working with us and about the Fertility Marketing System. So, if you’ve ever considered working with us, but have been wanting to know more about how we work, this is the episode for you. In addition to answering all the frequently asked questions we hear, Griffin also elaborates on who is the ideal Fertility Bridge client and shares exactly what you need to do to get started working with us.
101 - Understanding the Fertility Marketing System: Part 1, with Griffin Jones
Since the inception of Fertility Bridge, our Fertility Marketing System has helped dozens of fertility clinics and businesses across the world. Our proven system of diagnosis (Goal and Competitive Diagnostic), treatment plan (Fertility Marketing Blueprint), application of treatment (Execution, Oversight, Advisory), and ongoing treatment can be applied to any business in the fertility field.
On this episode of Inside Reproductive Health, Griffin breaks down the Fertility Marketing System, outlining each step of our process, what is involved, and can help you decide which path might be best for your fertility clinic or adjacent business.
98 - Bridging the Gap Between Fertility Marketing and Sales with Griffin Jones
We’re taking a break from our usual show today! On this episode of Inside Reproductive Health, our own Griffin Jones talks about the Fertility Patient Marketing Journey, a recap of a recent blog post he wrote that can be found here: https://www.fertilitybridge.com/inside-reproductive-health/2017/10/17/fertilitymarketingfundamentals2018. From the initial touchpoint with potential patients (strangers) to how to continue patient delight post-treatment, Griffin offers his tips on how to make the most out of each phase.
87 - Restarting Growth After Plateauing, an interview with Dr. Matt Retzloff
On this episode of Inside Reproductive Health, Griffin talks to Dr. Matt Retzloff of Fertility Center of San Antonio. This time, they discuss how Fertility Bridge was able to help FCSA increase their new patient appointments, ramp up their referral network, and ultimately increase their retrievals after years of plateauing and even dropping.
How to Avoid Losing IVF Patients at the Last Minute
Potential patients have found you (and your competitors). They've done their research. Now, it’s up to you to give that final nudge to make that first appointment.
In this webinar, Griffin Jones continues down the patient acquisition funnel: The Decision Phase. This is where customers choose their fertility clinic, and enter it again after they are presented with their options for treatment. The stakes are high, but proper planning can lead to full schedules and ultimately, happy families.
Your name is out there via social media. You’ve provided education on your website. Your brand is established. Your competition has done the same. So what can you do to steer them toward you?
How to Get Patients Off the Fence and Into Your Office
Your patients know about you. They’ve followed you on Instagram, signed up for your email newsletter, visited your website. But they haven’t made the call to get a consult. What else do they need to get off the fence and take that first step?
In a continuation of our previous webinar on filling the top of your funnel, this webinar focused on the middle part of the patient acquisition model: the consideration phase. To help you move your patients, Griffin shared a number of common objections to taking that step of making an appointment, as well as actionable steps your clinic can take today to get patients moving.
Why on Earth Would an RE Review Google and Yahoo?
Did I miswrite the title of this blog post? Aren't reproductive endocrinologists reviewed on Google and other search engines, not the other way around?
If you believe in content marketing, it's because you've seen results from it. If you've seen results from content marketing, then you likely agree with Gary Vaynerchuk when he says that every company is a media company.