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19 - The Impact of Culture in the Fertility Community: Caroline Harries, Infertility Advocate

In this episode, host Griffin Jones speaks to Caroline Harries, author and influencer in the infertility community. Harries’ blog In Due Time as well as her book of the same title reaches out to people who need encouragement during tough seasons of their life, and her support group, Moms in the Making, specifically reaches out to women at different stages of the infertility journey who are seeking support and encouragement. Jones and Harries discuss the place that Harries has carved out in the infertility community for people of faith as well as the importance of creating a continuously positive space within the community.

We don't "like" it anymore: 7 reactions from the infertility community to Facebook's new options

Now here's a social media update that has already begun to change the way fertility practices and their patients interact with each other. We have been waiting for this new function for some time. On February 24, Facebook introduced a change to how its users can react to content on the platform. In the past, you posted a status update and people either liked it or they commented on it (if they reacted at all). And that was it. So if I posted a picture of my breakfast, an announcement about starting my new job, or the passing of my Grandmother, you as my Facebook "friend" would have to comment on the photo in order to distinguish your reaction from a general like. The like function would feel very inappropriate if the post mentioned bad news, or very underwhelming if it dealt with something outstanding.

7 Musts for Using Online Reviews to Avoid Choosing the Wrong Fertility Clinic

Too often, I read an online review of a fertility clinic, in which the person says they wish they would have read other reviews before choosing that practice. In doing your online research, I strongly encourage you to take advantage of the reported experiences of other people, to help inform your decision. More than just a few times, I have read reviews where the person regrets choosing the fertility clinic despite reading negative reviews, sometimes because they followed the advice of a friend.

Top 7 Ways to Market Your Fertility Practice in 2016

2015 was an interesting year for fertility centers. We saw big mergers in both the United States and Canada to watch large practices become extremely large practices. Meanwhile, other practices sold equity to team up with larger management firms while some reproductive endocrinologists (RE) opened their own clinics. That's no surprise; infertility treatment remains a high-growth category. The Society for Advanced Reproductive Technology (SART) numbers show an increase in ART cycles every year from 2003 to 2013 and we expect the 2014 and 2015 reports to follow the trend.

Forget Twitter: The 2 Most Important Social Networks for Fertility Centers

It's annoying, isn't it? So many social networks come and go, how can a Reproductive Endocrinologist and her practice manager be expected to be fully engaged in a dozen social media platforms? The task becomes much less daunting when we reverse engineer our patients' attention. We don't have to be experts of every social network, we just need to know on which our prospective patients spend the most time.