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89 - How to Reduce Physician Burn Out and Increase Patient Satisfaction, an interview with Dr. Serena Chen and Dr. Roohi Jeelani

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Patient advocacy has always been an important part of the fertility field. With great organizations and lots of outspoken patients, patients are receiving more education outside of the clinic. But should physicians be involved in this sort of advocacy, too? Don’t they have enough on their plates?

On this episode of Inside Reproductive Health, Griffin spoke to Dr. Serena Chen of IRMS and Saint Barnabas Medical Center and Dr. Roohi Jeelani of Vios Fertility. Together, they co-authored a recently published paper, “Is Advocacy the solution to physician burnout?” They discuss why physicians should be more involved in advocacy and educating patients outside of their clinic. And why, against what one might think, it could reduce burnout for physicians in the long run.

43 - From Teacher to Stand-Up Comedian: Breaking the IVF Stigma Through Humor, Karen Jeffries

With a journey as emotional as infertility, it can be hard for patients to take a step back and laugh at the process. On this episode of Inside Reproductive Health, Griffin talks to Karen Jeffries (or as you might know her, @hilariously_infertile), a fertility patient trying to help others through their journeys with a little bit of humor. They talk about her fertility journey and how it impacted where she is today. They also discuss how providers can better communicate with their patients and the importance of transparency.

Want more laughs? Karen will be performing a show live in Boston, MA on November 10th. Learn more and purchase tickets here.

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38 - Building Community: The Rise of Instagram Among REIs, Dr. Candice Perfetto

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Growing your followers on social media can be challenging, especially when your niche is focused on fertility. On this episode of Inside Reproductive Health, Griffin Jones, founder of Fertility Bridge, talks to Dr. Candice Perfetto, a board-certified REI working in Houston, Texas. Dr. Perfetto has grown her following on Instagram to over 10,000 followers and has seen the effort carry over into her practice. She discusses why she got started on Instagram and how she uses social media to build relationships with other practitioners and patients, both near and far. You can find Candice on Instagram at @candiceperfettomd.

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37 - Confessions of an IVF Marketer, An Interview with Griffin Jones

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We’ve flipped the script on this episode of Inside Reproductive Health and interviewed our esteemed host, Griffin Jones! Stephanie Linder interviews Griffin, founder of Fertility Bridge, and learns the mission of Fertility Bridge and why he chose to help the field of fertility. Griffin also shares his thoughts on who is doing well and what clinics could be doing to reach more patients and make their mark on the field as a whole.

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31 - Lindsay Fischer -Transparency Between REIs and Patients: Bridging an Emotional Disconnect

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In this episode, Griffin talks with Lindsay Fischer, best-selling author, co-founder of the InfertileAF Summit, and a member of the Trying-To-Conceive Community. Jones and Fischer discuss the importance of honesty and meeting patients emotionally through their individual fertility journeys. Her unique perspective on the patient experience can help practices build stronger relationships and, in turn, the TTC community as a whole.   

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19 - The Impact of Culture in the Fertility Community: Caroline Harries, Infertility Advocate

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In this episode, host Griffin Jones speaks to Caroline Harries, author and influencer in the infertility community. Harries’ blog In Due Time as well as her book of the same title reaches out to people who need encouragement during tough seasons of their life, and her support group, Moms in the Making, specifically reaches out to women at different stages of the infertility journey who are seeking support and encouragement. Jones and Harries discuss the place that Harries has carved out in the infertility community for people of faith as well as the importance of creating a continuously positive space within the community.

17 - Life Beyond a Baby: An Interview with Tia Gendusa

On this episode, host Griffin Jones talks to infertility influencer and advocate Tia Gendusa, the co-founder of the upcoming Infertile AF Summit on Saturday, April 27, 2019 in Rosemont, IL. Jones and Gendusa discussed the value of the infertility community on social media and in the blogosphere as well as the importance of recognizing that there is success to be found after infertility.

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11 - Is Public Relations a Hat Every Physician Partner Should Wear? An Interview with Dr. Lora Shahine

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In this episode, Griffin chats with Dr. Lora Shahine about the importance of public relations and content creation. Dr. Shahine is an REI specializing in infertility and recurrent pregnancy loss at Pacific Northwest Fertility and IVF Specialists in Seattle, WA. She has written three books and many blog posts for outlets such as the Huffington Post, not to mention her social media presence.

6 - The Disconnect Between REI Patients and Providers with Tracey and Sara from IVF Babble

In this episode, Griffin talks with Sara Marshall-Page and Tracey Bambrough, co-founders of IVF Babble about their online magazine and other efforts in the fertility community. They delve into the differences between an online magazine and a blog, the value that their site has for providers, their work with My Fertility Buddy, what it means to have a pineapple badge, and much more!

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5 - The Use of Social Media Amongst REs: An Interview with Dr. Natalie Crawford

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In this episode, Griffin talks to Dr. Natalie Crawford, an accomplished REI practicing in Austin, TX. Dr. Crawford has successfully utilized Instagram as a tool for education as well as marketing; today, she has tens of thousands of followers who turn to her for information and connection. Griffin and Dr. Crawford speak about the role social media plays in medicine, and the ways that physicians can use social media to create a connection with patients and prospects alike.

Top 7 Ways to Market Your Fertility Practice in 2016

2015 was an interesting year for fertility centers. We saw big mergers in both the United States and Canada to watch large practices become extremely large practices. Meanwhile, other practices sold equity to team up with larger management firms while some reproductive endocrinologists (RE) opened their own clinics. That's no surprise; infertility treatment remains a high-growth category. The Society for Advanced Reproductive Technology (SART) numbers show an increase in ART cycles every year from 2003 to 2013 and we expect the 2014 and 2015 reports to follow the trend.

The Sacred Scroll of Infertility: 8 reasons fertility clinics can't afford to ignore Instagram in 2016

This is worth saying again. Instagram is an insanely powerful social media channel for fertility marketing. I don't say this because data proves that Instagram is the second largest social network in the world. Twitter and Linkedin are large social networks too, but I typically don't recommend that fertility clinics spend too much time with them. They just aren't places where people usually talk about children or the journey of infertility. Instagram is different.

The 7 Most Powerful Ways for Fertility Centers to Use Instagram

What is the most frustrating thing about managing social media for your fertility center? If I ask this question to enough people, sure enough, this answer will be fairly common: there are too many platforms. How do we participate in all of them?

Ready for the good news? You don't. I'll make this much simpler for you. All we need to do is reverse-engineer the attention of the patient. What media do IVF patients spend the most time with, and how does it relate to their struggle with infertility?

Forget Twitter: The 2 Most Important Social Networks for Fertility Centers

It's annoying, isn't it? So many social networks come and go, how can a Reproductive Endocrinologist and her practice manager be expected to be fully engaged in a dozen social media platforms? The task becomes much less daunting when we reverse engineer our patients' attention. We don't have to be experts of every social network, we just need to know on which our prospective patients spend the most time.