On this episode of Inside Reproductive Health, Griffin goes through all the frequently asked questions we get about working with us and about the Fertility Marketing System. So, if you’ve ever considered working with us, but have been wanting to know more about how we work, this is the episode for you. In addition to answering all the frequently asked questions we hear, Griffin also elaborates on who is the ideal Fertility Bridge client and shares exactly what you need to do to get started working with us.
101 - Understanding the Fertility Marketing System: Part 1, with Griffin Jones
Since the inception of Fertility Bridge, our Fertility Marketing System has helped dozens of fertility clinics and businesses across the world. Our proven system of diagnosis (Goal and Competitive Diagnostic), treatment plan (Fertility Marketing Blueprint), application of treatment (Execution, Oversight, Advisory), and ongoing treatment can be applied to any business in the fertility field.
On this episode of Inside Reproductive Health, Griffin breaks down the Fertility Marketing System, outlining each step of our process, what is involved, and can help you decide which path might be best for your fertility clinic or adjacent business.
98 - Bridging the Gap Between Fertility Marketing and Sales with Griffin Jones
We’re taking a break from our usual show today! On this episode of Inside Reproductive Health, our own Griffin Jones talks about the Fertility Patient Marketing Journey, a recap of a recent blog post he wrote that can be found here: https://www.fertilitybridge.com/inside-reproductive-health/2017/10/17/fertilitymarketingfundamentals2018. From the initial touchpoint with potential patients (strangers) to how to continue patient delight post-treatment, Griffin offers his tips on how to make the most out of each phase.
87 - Restarting Growth After Plateauing, an interview with Dr. Matt Retzloff
On this episode of Inside Reproductive Health, Griffin talks to Dr. Matt Retzloff of Fertility Center of San Antonio. This time, they discuss how Fertility Bridge was able to help FCSA increase their new patient appointments, ramp up their referral network, and ultimately increase their retrievals after years of plateauing and even dropping.
64 - Consents in the Age of COVID-19: Using Digital Solutions to Protect Your Patients and You
“...this is an unprecedented time for everybody. We all have our expertise in different areas and our experience in different areas and now's the time to be talking about our approaches, what we're doing, sharing our ideas, and really, really working together to try to get through this and to put practices and patients in the best positions possible.”
It is business as unusual right now. Patients everywhere have been told that treatments have been put on hold and have been left in limbo. Thankfully, there has been a surge in interest in using digital technology to keep some semblance of normal for patients seeking treatment. Thanks to applications such as Zoom, clinics are able to conduct consults or relay testing results. And thanks to new innovations making consents available online, clinics are able to get patients ready for treatment, while remaining in good legal-standing.
On this special episode of Inside Reproductive Health, Griffin talks to Jeff Issner and Taylor Stein of EngagedMD, a company that has developed an application that not only provides digital consent forms, but also goes the extra mile in patient education. Dr. Steven Katz of REI Protect joins in the discussion, offering his perspective on risk mitigation and ensuring your practice reduces liability in any way it can during these unprecedented times.
This episode was recorded during a live webinar. In the coming weeks, we will continue to provide webinars with updated information on relevant topics. Learn more about our upcoming webinars at FertilityBridge.com.
Please note that all information included in this podcast is not legal advice and is simply to provide fertility clinics with information on the use of digital consents. Before using any advice in this podcast episode, please consult with your legal team.
Find Jeff Issner and Tayor Stein at Engaged MD by visiting Engaged-MD.com.Learn about Dr. Katz and his services at REI Protect at REIProtect.com.
Need help navigating marketing through this unprecedented time? Check out our COVID-19 Toolkit from Fertility Bridge.
How to Keep 2020 from Being Your Fertility Clinic's Worst Year
With ASRM putting out the recommendation to cease treatment and patient contact during the COVID-19 Pandemic, clinics across the country are struggling to adjust the new normal. These changes are making impacts not only immediately, but in the long-term as well. Planning for life after the crisis is crucial at this stage. But what can we do to get ahead of the game?
5 Tips for Fertility Clinics Who Want a 5 Star Reputation
Fertility clinics help patients through one of the most difficult times of their lives: growing a family. Given the sensitivity and life altering nature of infertility, finding a high-quality fertility clinic is the number one priority for patients.
Today, most patients head online to find their fertility doctor. Even if they’ve received a referral from another doctor, friend, or family member, there’s little chance of them NOT checking you out online. What will they see?
That’s where online reputation management comes into play. Ensuring that the offline realities of the great care you provide are properly reflected online should be one of the main priorities of your marketing. In fact, your online reputation could be the main reason you get - or lose - a potential new patient to another fertility clinic.
Should I fire my fertility center's marketing manager?
Fertility doctors frequently ask me, “Is it better to have an in-house marketing person or contract an outside marketing firm?” You might expect me to favor the choice of hiring the firm. I don’t. The two are not mutually exclusive; each role is critically important to the other. In fact, across the board, your staff are paramount to your fertility practice's efforts to recruit new patients. There are assignments that your in-practice marketer should and should NOT be tasked with to maximize effectiveness and cost-efficiency. The same is true of your agency. Depending on the size of your practice, it may seem redundant to have both an internal marketing person and an agency on retainer. When used correctly, they will each pay for themselves and then some.
The 25 Best Words to Describe REs in Fertility Clinic Reviews
Now, on to the good news.
In an earlier post, I had written about the 28 harshest words that people use to describe reproductive endocrinologists. Paying attention to the words that people use to desrcribe their REs and their fertility clinics begins to offer insight on how we can improve their experience. This time, I made a word cloud of the most common positive adjectives that people use in RE reviews.
The 7 Most Powerful Ways for Fertility Centers to Use Instagram
What is the most frustrating thing about managing social media for your fertility center? If I ask this question to enough people, sure enough, this answer will be fairly common: there are too many platforms. How do we participate in all of them?
Ready for the good news? You don't. I'll make this much simpler for you. All we need to do is reverse-engineer the attention of the patient. What media do IVF patients spend the most time with, and how does it relate to their struggle with infertility?
Why on Earth Would an RE Review Google and Yahoo?
Did I miswrite the title of this blog post? Aren't reproductive endocrinologists reviewed on Google and other search engines, not the other way around?
If you believe in content marketing, it's because you've seen results from it. If you've seen results from content marketing, then you likely agree with Gary Vaynerchuk when he says that every company is a media company.
28 Scathing Words for REs Across Fertility Center Reviews
If you are a reproductive endocrinologist (RE), you don't have an easy job. I don't mention this to state the obvious, nor flatter you, nor am I referring to surgical talent, study, or training.
It's heir-apparent that one of the most difficult aspects of the role of an RE is serving a population under enormous emotional and mental stress, who are often financially burdened, subject to unfair social pressure, all within great deal of outcome-uncertainty.
4 Reliable Guidelines for Responding to Positive Fertility Clinic Reviews
Turn Your Social Media Channels into an IVF Referral Network
A fertility center’s Return on Investment in social media can be traced back to the activism of its community. The value of social media is not that we have a free broadcast mechanism to reach people with any time we like. None of that is true—it’s neither free, nor a broadcast mechanism, nor will people see our message whenever we please.
The value of social media is your community. Fertility centers acquire new patients through social media when they have a passionate, connected, community of people that zealously advocates for them. This is "word of mouth". Communities will gladly rise up for their fertility centers—providing better advertising than we could ever hope to buy—but only if they are engaged. To engage your community:
• Respond to all direct messages as quickly as possible
• Reply to all comments and posts
• Thank those who leave reviews and compliments
• Crowdsource: Ask for input on various practice initiatives
Responding to comments and reviews is a critical part of community management for infertility clinics.
The most direct way to use social media to attract new IVF patients is to empower current and former patients with a "word of mouth" referral network. When you interact with your community of supporters, the number of people who are they are able to refer to your practice increases dramatically. If you look at the Facebook pages of the vast majority of fertility centers in North America you will find that patient communities are largely ignored. If you are unable to dedicate the time it takes to respond to, thank, and inspire your community, your ROI on social will be very limited.