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Should I Fire My Fertility Center's Marketing Director?

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Should I Fire My Fertility Center's Marketing Director?

If your fertility marketing team isn’t returning the results you want, it might be entirely their fault. But what if it isn’t? REI partners and IVF executives need to be able to free themselves of most marketing responsibilities. Yet they can only fully walk away when someone else is completely in charge of the outcomes that grow the business. When outcomes are not explicit and enumerated, each party is left to fill in the blanks. You expected success in sales or IVF numbers, but your marketer judged their performance based on their input? There’s the mismatch in action.

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89 - How to Reduce Physician Burn Out and Increase Patient Satisfaction, an interview with Dr. Serena Chen and Dr. Roohi Jeelani

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Patient advocacy has always been an important part of the fertility field. With great organizations and lots of outspoken patients, patients are receiving more education outside of the clinic. But should physicians be involved in this sort of advocacy, too? Don’t they have enough on their plates?

On this episode of Inside Reproductive Health, Griffin spoke to Dr. Serena Chen of IRMS and Saint Barnabas Medical Center and Dr. Roohi Jeelani of Vios Fertility. Together, they co-authored a recently published paper, “Is Advocacy the solution to physician burnout?” They discuss why physicians should be more involved in advocacy and educating patients outside of their clinic. And why, against what one might think, it could reduce burnout for physicians in the long run.

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84 - Pivoting Clinic Operations in the COVID-19 Era, an interview with Dr. Yemi Famuyiwa

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When COVID-19 entered the United States, it felt like a scramble to figure out what our next steps were as a field. Do operations continue to give patients the best chance of success? Or do the risks outweigh the benefits? Some clinics pivoted quickly, following the ASRM guidelines precisely. And some clinics panicked with feelings of apprehension of stopping treatment altogether.

On this episode of Inside Reproductive Health, Griffin talks to Dr. Oluyemisi (Yemi) Famuyiwa, the leader of a clinic who seemed to be well-prepared for the unknowns of the virus. Dr. Famuyiwa is the founder and director of Montgomery Fertility Center, an independent clinic located in Rockville, Maryland. Dr. Famuyiwa aims to provide state-of-the-art care based on emergent technologies and ongoing research. And this philosophy was truly exposed when COVID-19 first came on the radar.

Her ahead-of-the-game research got her clinic appropriately prepared for the emergence of the virus in her area, keeping volume steady--and even at the highest it has ever been. So what lessons can other clinics take from her experience in the COVID-19 era?

Learn more about Dr. Yemi Famuyiwa and Montgomery Fertility Center by visiting montgomeryfertilitycenter.com.

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67 - Standard Operating Procedures for Resuming Fertility Practice Operations, An Interview with Jovana Lekovich and Lisa Rinehart

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Clinics are slowly opening back up. Patients are returning for services. But things definitely look different than they did two months ago.

On this special live episode of Inside Reproductive Health, Griffin talked to Dr. Jovana Lekovich of RMA of New York and Lisa Rinehart of LegalCare Consulting. Together, we discussed the new normal of clinics and took a look at how clinics can update their Standard Operating Procedures to comply with federal guidelines, all while keeping their patients and employees safe.

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63 - Is it Time to Reduce Your Staff? Managing Furloughs, Layoffs, and Financial Support during the COVID-19 Pandemic

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Determining when, how, and why you should consider staff reductions can be challenging. During the COVID-19 pandemic, making these decisions can be even harder.

On this special episode of Inside Reproductive Health, I spoke with Sara Mooney, Director of Administration at Seattle Reproductive Medicine and Marianne Kreiner, Chief Human Resources Officer at Shady Grove Fertility. Together, we lay out some details of the CARES Act, the Paycheck Protection Program, and answer questions from fertility leaders in clinics across the country.

We are all in this together. If you need help navigating your business through this pandemic and want to know how to prepare your clinic when it is over, sign up for our Communications and Marketing Toolkit.

To get started on a marketing plan for your company, complete the Goal and Competitive Diagnostic at FertilityBridge.com.

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Essential Tools For Remote Fertility Employees

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The Coronavirus outbreak in the US has many businesses scrambling to maintain operations while keeping employees and customers safe. Having employees work remotely can be an effective solution for some businesses. But for fertility practices - and healthcare providers in general - a transition to working remotely is fraught with challenges: hard copy filing systems, outdated technology and HIPAA compliance to name a few.

57 - A Psychological Look at the Patient Journey, An Interview with Marc Sherman

We’ve all heard the stories. Your neighbor started the adoption process and got pregnant in the middle of the process. A cousin gave up on conception after 3 years and was pregnant within a month. Is there something internal going on that helps this happen? On this episode of Inside Reproductive Health, Griffin talks to Marc Sherman, founder of Organic Conceptions. After two unexpected pregnancies amidst a journey with infertility, he wanted to investigate this phenomenon. Teaming up with a psychologist, Organic Conceptions created an online program for couples struggling to conceive. Their program helps to reassess patient expectations and help them through their mental and emotional challenges.

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54 - Improving Patient Experience by Building an Empowered Team, An Interview with Dr. Peter Klatsky

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There’s a challenge in finding the balance between keeping both your staff and patients happy. On this episode of Inside Reproductive Health, Griffin gets Dr. Peter Klatsky’s take on managing everyone’s satisfaction while providing a new standard of care. Working with his partners at Spring Fertility in California, their goal is to provide their patients a level of service that isn’t seen anywhere else, all while keeping their employees happy and in for the long haul.

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53 - Has Mentorship in the IVF Lab Suffered Due to Strained Staff? Interview with Bill Venier

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Are you struggling to retain your lab employees? You are not alone. Retention is a commonly-discussed issue across the field of reproductive medicine, but no one is hurting more than the lab. On this episode of Inside Reproductive Health, Griffin talks to Bill Venier, IVF Lab Director at San Diego Fertility Center. Together, they discuss what SDFC is doing to keep their employees in for the long haul, as well as some ideas to ease the training process of new reproductive biologists.

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26 - Passing the IVF Lab Torch: Is the Reluctance to Do So Causing Scarcity? An Interview with Shaun Reed

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In this episode, host Griffin Jones chats with embryologist Shaun Reed. As the Embryology Technical Supervisor at Utah Fertility Center, Reed offers a unique perspective on one of the more mysterious parts of any fertility clinic: the lab. Jones and Reed discuss the future of embryology, the differences between millennials and the generations that came before, and Reed’s concerns about the lack of interest in innovation.

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22 - Benefits and Barriers of International Fertility Care. An Interview with Lori Whalen, R.N.

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In this episode, host Griffin Jones speaks to Lori Whalen, a RN who currently works at HRC in Southern California as the international IVF coordinator. Whalen speaks across the country about topics such as compassion fatigue, so Jones invited her to discuss the intricacies related to international IVF as well as the ways to combat the compassion fatigue that often accompanies this high-pressure field.

18 - How Physician Fertility Can Impact Patients: Dr. Nichole Barker and Stephanie Fattal

This week, host Griffin Jones speaks to a provider and their patient to get a perspective on the fertility journey from both sides. Dr. Nichole Barker, a board certified REI practicing in Tacoma, Washington, is joined by her patient, Stephanie Fattal. Dr. Barker speaks about her own infertility journey and how that changed the way she practices medicine, and Fattal discusses how it felt to work with a REI that truly understood the patient’s point of view.

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15 - Are Millennials Ruining the Field of Fertility? An Interview with Hannah Johnson

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In this episode, Griffin speaks to Hannah Johnson, Director of Operations for Vios Fertility Institute, which has branches in Chicago, Milwaukee, and St. Louis. With a deep background in practice management, Hannah’s the ideal candidate to discuss the joys and challenges that come with working with millennials, as employees and as patients. Hannah appreciates their passionate approach to their work and recognizes that whether we like it or not, practices have to adapt their processes to suit millennials.

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13 - Should Doctors Become Media Personalities? An Interview with Dan Nayot, MD

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In this episode, Griffin speaks to Dr. Dan Nayot. Dr. Nayot, an REI in Toronto, Ontario, has established a reputation as a media personality, thanks to his appearance on CTV’s “The Social” and his own show on YouTube, “Ask Dr. Dan.” Griffin and Dr. Nayot discuss the importance of finding your own platform and the importance of creating a five-star experience for each patient.

12 - Technology: Will It Eat IVF? An Interview with Bob Huff from Imagine Fertility

In this episode, Griffin talks with Bob Huff, the Chief Technical Officer of Imagine Fertility, a software that seamlessly blends documentation with EMRs and a variety of third-party software solutions. Griffin and Bob chat about the impact that software with walls has had on everything from practice management to patient care and what the future holds for tech in fertility practices.

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11 - Is Public Relations a Hat Every Physician Partner Should Wear? An Interview with Dr. Lora Shahine

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In this episode, Griffin chats with Dr. Lora Shahine about the importance of public relations and content creation. Dr. Shahine is an REI specializing in infertility and recurrent pregnancy loss at Pacific Northwest Fertility and IVF Specialists in Seattle, WA. She has written three books and many blog posts for outlets such as the Huffington Post, not to mention her social media presence.

10 - Is Face-to-Face Contact Still Relevant for Networking REIs? An Interview with Dr. Jason Franasiak

In this episode, Griffin talks to Dr. Jason Franasiak. Dr. Franasiak works with RMA of New Jersey, and he has joined Griffin to discuss the importance of professional networking. Even during his fellowship, Dr. Franasiak became an active member of professional organizations, and today he sits on committees for a variety of organizations, including ASRM and PCRS.

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9 - Setting Expectations between Practice Owners and New Doctors: An Interview with Holly Hutchison

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In this episode, Griffin talks to Holly Hutchison. Holly and her brother, Dr. Scott Hutchison, operate Reproductive Health Center in Tucson, Arizona. Holly and Griffin discuss the importance of establishing key performance indicators to ensure that partnerships begin successfully and go the distance. Additionally, Holly and Griffin tackle the importance quality of life plays in their practice and the need to establish boundaries related to that early in a partnership.

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8 - How Can We Set Our REI Nurses Up for Success? An Interview with Monica Moore

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In this episode, Griffin spoke with Monica Moore, a former nurse practitioner who currently consults with fertility practices around the globe from her home base in Florida. They discussed the topic of nursing staff retention, how to prevent burnout, and the importance of emphasizing employee engagement.

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4 - How to Increase IVF Patient Retention: An Interview with Dr. Alice Domar

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In this episode, Griffin talks to Dr. Alice Domar, a psychologist and the co-creator or Ferticalm and Fertistrong apps. After many studies, Dr. Domar concluded that the infertility practices needed to become more patient centered care in order to reduce the dropout rates of those patients who have insurance. The number one reason for infertility patient dropout is stress. Reducing that stress can help patients to stay in treatment and then in turn help practices to keep business up.